Privacy Policy

Beetroot Arcade (“Beetroot Arcade”, “we”, “our”, “us”) is a trading name of Andrew Misselbrook, trading as Andrew Tech, a sole trader based in the United Kingdom. We are the data controller for personal data processed in connection with the Beetroot Arcade app and website.

Contact email: hello@beetrootarcade.co.uk

The short version:

• Beetroot Arcade does not require an account. Your progress, streak, missions and high scores are stored locally on your device.
• Our services receive limited app analytics and referral information, as described below.
• In-app purchases are handled by Apple (App Store) or Google (Play Store) — we never see your payment details.
• Optional Game Center features send scores to Apple using a Game Center identifier we can’t reverse.
• Optional Google Play Games features on Android send scores, achievements and a cloud save to Google, which we can’t link to your name or email.
• Optional rewarded adverts are served by Google AdMob. The app requests non-personalised adverts.
• Our website uses privacy-friendly Vercel Analytics, which does not set tracking cookies.

Local progress and preferences: your daily credit balance, streak, missions progress, high scores, settings, onboarding status, and purchase / subscription flags. This data lives in your device’s local app storage. Limited analytics about credit activity, purchases and app use are sent separately to our services as described below. Supported cloud-save features can also sync progress through Apple or Google when enabled.

Information handled by Apple game services (iOS, if you enable them): a Game Center player ID, scores submitted to public leaderboards, achievements and, where available, cloud-saved progress. We do not receive your Apple ID email address or real name. Use of Apple’s services is governed by Apple’s privacy policy.

Information handled by Google Play Games (Android, if you sign in): your Play Games player ID, the scores you submit to our public leaderboards, the achievements you unlock, and, where cloud save is available, a saved copy of your game progress (credits, tickets, scores, streaks, missions, cosmetics and settings). This data is stored by Google, not by us, and we do not receive your Google account name or email. Use of Google Play Games is governed by Google’s privacy policy.

Information handled by Apple / Google for purchases: if you buy credit packs or a monthly or annual subscription, the transaction is processed by the App Store or Play Store. We receive a purchase receipt that tells us the product you bought and whether it was successful — not your payment card or billing address.

Information collected by Google AdMob: when the advertising SDK is initialised to provide optional rewarded adverts, it may process an IP address, approximate location, app- or developer-scoped device identifiers, device and OS information, advert interactions, and crash or performance diagnostics. The app requests non-personalised adverts. The current iOS app does not request App Tracking Transparency permission or access to the advertising identifier (IDFA). AdMob uses its data to serve adverts, measure performance and prevent fraud. See Google’s privacy policy and AdMob’s data disclosure.

Website analytics: when you visit beetrootarcade.co.uk we use Vercel Web Analytics, which counts page views and performance metrics using a hashed identifier generated from your IP and user agent. It does not use cookies, does not track you across sites, and the hash is rotated daily.

Support emails: if you email us we will see your email address and whatever you put in the message, so we can reply.

App analytics and diagnostics: our services receive a random installation identifier, app version and platform, credit and ticket activity, purchase or subscription events, and interactions such as onboarding, game selection, game completion and store visits. Events may include a game or product identifier, an amount and a timestamp. Short error categories are sent to help us identify faults; full error details stay on your device. These identifiers are pseudonymous and persistent, so events from the same installation can be associated with one another. We use them to understand app use, measure promotions and improve reliability.

Referral and creator promotions: when you open a referral or creator link, attach a code, complete onboarding, finish your first game, share from the app, or receive a promotional reward, we record the event, time, campaign code and a random installation identifier. If you create a friend-referral link, we also store the display name you chose in the app so the invited player can see who invited them. We use this to issue rewards, prevent duplicate or abusive claims, measure campaign performance and identify unusual activity. We issue a random installation credential so our server can reject reward requests that do not come from the installation that registered the referral identity; only a one-way hash of that credential is stored on our server. Creators receive aggregate campaign totals and do not receive your installation identifier or individual gameplay data.

• Running the app — to provide daily credits, save your progress, and let you play. Legal basis: performance of a contract (these Terms of Use).
• Processing purchases — to fulfil items you have bought. Legal basis: performance of a contract.
• Game Center leaderboards — to show high scores to other players. Legal basis: your consent (by signing into Game Center on your device).
• Google Play Games leaderboards, achievements and cloud save — to show high scores to other players, record achievements and let you restore progress. Legal basis: your consent (by signing into Google Play Games on your device).
• Rewarded adverts — to award you extra credits in exchange for watching an advert. Legal basis: your consent, collected through the consent prompt shown before ads load.
• Website analytics — to understand aggregate traffic and keep the site fast. Legal basis: our legitimate interests in maintaining a working website, balanced against a privacy-friendly, cookieless tool.
• Referral and creator promotions — to attribute eligible claims, issue credits, prevent fraud and report aggregate campaign results. Legal basis: performance of a contract for issuing the reward and legitimate interests for measuring and protecting the programme.
• Replying to you — if you contact us. Legal basis: legitimate interests in running a customer support service.

We do not sell your personal data. We share it only with the service providers listed below, strictly for the purposes above:

• Apple — App Store purchases, receipt validation, and (optional) Game Center.
• Google — Play Store purchases, (optional) Google Play Games for leaderboards, achievements and cloud save, Google AdMob for optional rewarded adverts, and Google’s User Messaging Platform for consent.
• Vercel Inc. — hosts this website and provides Vercel Analytics.
• Our email provider — delivers emails to and from hello@beetrootarcade.co.uk.

We may also disclose information where required by law, court order, or to protect our legal rights.

Some of the service providers above (Apple, Google, Vercel) are based in the United States and may process your information outside the UK. Where that happens, transfers are protected by the UK’s International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or an equivalent safeguard approved by the Information Commissioner’s Office.

• Local app data — for as long as you keep the app installed. Uninstalling the app, or using the “Wipe Everything” developer option, removes it.
• Apple / Google purchase receipts — retained by Apple / Google according to their policies. We keep only the minimum needed to validate entitlements.
• Game Center scores — retained by Apple for as long as the leaderboard exists.
• Google Play Games scores, achievements and cloud saves — retained by Google according to its own policies until you delete them from your Play Games data.
• AdMob data — retained by Google according to its own retention schedule.
• Website analytics — Vercel retains aggregated metrics; raw hashed identifiers rotate daily.
• Referral and promotion records — installation identifiers, credential hashes, attached codes, eligibility state and reward timestamps are kept while the programme operates and for up to 24 months afterwards for fraud prevention, accounting and dispute resolution.
• Support emails — kept for up to 24 months after the conversation ends.

You have the right to:

• Ask for a copy of the personal data we hold about you.
• Ask us to correct inaccurate data.
• Ask us to delete your data (the “right to erasure”).
• Ask us to restrict or object to certain processing.
• Withdraw consent at any time for anything you previously consented to (e.g. personalised ads).
• Port your data to another service, where applicable.

Because Beetroot Arcade doesn’t have user accounts, we may not be able to identify “your” local data without your help. For app data, you can erase everything yourself by uninstalling the app or using the developer wipe option. For any request you cannot action yourself, email us at hello@beetrootarcade.co.uk and we will respond within one month.

If you’re unhappy with how we’ve handled your data you have the right to complain to the UK Information Commissioner’s Office at ico.org.uk/make-a-complaint. We’d appreciate the chance to sort it out first, but you don’t have to come to us before going to the ICO.

Beetroot Arcade uses Google’s User Messaging Platform to request advertising consent where required. You can revisit available privacy choices from the Profile tab. Rewarded adverts are optional and the app requests non-personalised adverts. The current iOS app does not request App Tracking Transparency permission.

You can reset your device’s advertising identifier in iOS Settings › Privacy & Security or Android Settings › Google › Ads.

Our Terms require users to be at least 13. Anyone under 18 must have a parent or guardian’s permission. An app-store content rating describes the content and does not replace this minimum age requirement. If you believe a child under 13 has provided personal data to us, email hello@beetrootarcade.co.uk and we will delete it.

We take reasonable technical and organisational measures to protect your data. Because almost all personal data stays on your device, the most important thing you can do is keep your device secure (device passcode, OS updates, avoiding jailbreaks). No method of electronic storage is 100% secure, and we can’t guarantee absolute security.

We may update this policy from time to time. When we do, we’ll change the “Last updated” date at the top. If the changes are significant, we’ll highlight them in the app.

Questions or data-rights requests: email hello@beetrootarcade.co.uk.